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WEBMotul's campaign turns India’s traffic chaos into a race-ready adventure. The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions. The Work. Sep 13, 2024.
by Anupama Sajeet - Campaign India
WEBArticles written by Anupama Sajeet. The CMO's MO: Niva Bupa's Nimish Agrawal on why ... The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Advertising - Campaign India
WEBArticles under Advertising. Moves and wins roundup: Week of 9 September World Cricket Council, People Matters, McCann Mumbai, Media Research Users Council India, Zee Media, SW Network, L&K Saatchi & Saatchi, Story Digital, Bombay Design Centre, DigiStreet Media, Amagi, Collective Artists Network, Havas Worldwide India, Asymmetrique, Magnifi, Cactus Communications, CoinDCX and more in our ...
McDonald's: The fast food brand looking to play the long game in …
WEBOct 18, 2023 · Tweet00. Earlier this month, McDonald's India, announced the fourth instalment of its 'EatQual' campaign first launched in 2020. This year, the brand tackled colour blindness as it aims to make McDonald's more inclusive, said Arvind RP, chief marketing officer, McDonald's India (West and South), in …
Blog: 25 years on, is McDonald's a success in India?
WEBSep 7, 2021 · This week, McDonald’s completed 25 years in India. How time flies! I can still remember when the first McDonald’s restaurant opened in Delhi in 1996. There was a Nirula’s restaurant at the corner of Basant Lok which made way for the new American eatery. Our Rediffusion office was in the same commercial complex, adjacent to …
Battle of the Brands: Dettol Vs Savlon - Campaign India
WEBJul 17, 2020 · The short answer is – everyone. But on the internet, more women are talking about Dettol, than Savlon it seems. Savlon also stands out as almost 20% of the buzz related to them comes from the 35+ age group, while for Dettol, after the millennials, it looks like Gen Z is the most prominent demographic. Unique authors and media:
Reliance lines advertising and communication services under Jio ...
WEBMay 15, 2020 · Aditya Bhat, head, Jio Creative Labs, said, “Jio Creative Labs is a name that has the right philosophy behind it and the Jio brand team have outdone themselves with a logo that represents that philosophy in a visually exciting manner.
Amul Macho shifts from "Yeh to bada toing hai" to "Bade Aaram Se"
WEBOct 27, 2010 · After he gets rid of the last man, who goes sailing through the air and lands in a coffin after Khan says the words to that effect, the only one left is the moll, who instantly switches her affections to him. Khan then says, "Amul Macho. Bade Aaram Se." Abhijit Avasthi, national creative director of Ogilvy & Mather India, said, "While every ...
“FCB and Kinnect have been in a ‘live-in relationship’ for the last …
WEBAug 23, 2021 · Last week, FCB Group India announced that it had acquired a stake in independent digital marketing agency Kinnect. Campaign India caught up with the key stakeholders of this new development – Rohit Ohri, chairman and CEO, FCB Group India; Rohan Mehta, CEO, Kinnect, and Chandni Shah, the COO at Kinnect.
Living on a prayer: Cycle Pure Agarbatti at 75 - Campaign India
WEBSep 11, 2023 · Cycle Pure Agarbatti, the flagship brand under Mysuru-based NR Group, and one of the largest manufacturers of incense and prayer materials completes 75 years since its inception. As the legacy brand founded by N Ranga Rao in 1948 - now into its third generation of entrepreneurs, celebrates this milestone, …