A British probe into Google has opened by a watchdog agency as its first ivestigation under a new law over Google's search and advertising services on some European consumers.

It will be the first investigation under a new digital markets competition regime that could force the company to change its conduct.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Britain’s competition watchdog says it’s investigating Google’s search ad business, adding to global scrutiny that the U.S. tech giant is facing

Britain's antitrust regulator said on Tuesday it would investigate Google's search to see how it impacts consumers and businesses, including advertisers, news publishers and rival search engines. The Competition and Markets Authority,

Alphabet Inc.’s Google is facing the first UK investigation under the tougher antitrust rules for the digital market over concerns that it’s distorting the market in search and online advertising services.