I know we're all sick of talking about the Box Office when it comes to movies, but optics and perception are important so I wanted to briefly discuss how we're looking at Fantastic Four and Superman and Thunderbolts and even Captain America Brave New World all wrong.

First Steps ’ second-week ticket sales called it a cratering, and noted that its week-to-week drop was akin to similar stumbles for past Marvel pariahs Ant-Man and the Wasp: Quantumania and Thor: Love and Thunder.

First Steps had a “just fine” debut, though it couldn’t reach the heights of DC’s Superman. Now in its second weekend, the latest entry in the MCU faced a disappointing 66 percent drop off. It’s still Marvel’s biggest hit of the year,