The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Colorado quarterback Julian Lewis is adding to his NIL portfolio ahead of his freshman season. The former top-60 recruit in ...

C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

Almost a year later, Hammock has gotten some more attention. This time, it's for a long monologue about NIL payments to ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Although Lewis, who reclassified from the 2026 class and was originally committed to USC, has yet to take a college snap, ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

Texas A&M QB Marcel Reed discusses his NIL deal with ENG Aviation Group, which also promotes organ donation awareness.

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and ...

West Virginia has become the latest state to approve legislation for amateur athletes to receive compensation for their Name, ...