The eight largest chains in the association pledged more than $2 billion be implemented to developments on over 21,000 screens over the next three years.

With movies hitting streaming services quicker than ever and customers cutting back on spending, the allure of actually going to the cinema is dwindling. However, the biggest theater chains in the United States and Canada have a $2.

The biggest theater chains in the US and Canada are giving their cinemas a major upgrade in hopes of enticing more people to watch movies outside of their homes. According to Variety, they're planning to spend $2.

Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.