Small Business Guide to Using Google Analytics Google Analytics can be instrumental in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

This post will be limited to the Events report. For advice setting up Event Tracking, and some ideas of how to use it check out this Event Tracking blog post. One handy tip when setting up Event ...

But today, I want to take a look at a more specific application of Google Analytic data – tracking off-site clicks from your website as goals.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.