Christmas window displays are more than just festive decorations—they're a magical tool that has shaped the retail industry.

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

“For example, a brand can now weave together a window display, mobile Web, social media and a retail promotion with the help of mobile,” he said. Social is mobile Retailers are also stepping ...

The Ghost of Retail Past would tell you Macy’s was the first store to come up with a Christmas window display back in ...

The Ghost of Retail Past would tell you Macy’s was the first store to come up with a Christmas window display back in December of 1874. And even though the department store itself is not what it ...