By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

The grocery industry is at a crossroads. Today’s shoppers are more demanding, more savvy and more cost-conscious than ever before.

Not only does retail media allow retailers to access untapped revenue from their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing.

In the fast-evolving digital landscape, leveraging customer data to derive actionable insights has become a cornerstone of ...

Listrak, the retail cross-channel marketing platform, said Tuesday that it was the sole marketing platform provider to launch ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

At the National Retail Federation’s Big Show on Tuesday ... Those capabilities have helped affirm the retailer’s larger ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.