The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

Colorado quarterback Julian Lewis is adding to his NIL portfolio ahead of his freshman season. The former top-60 recruit in ...

Julian Lewis is one of the most coveted quarterback prospects in recent memory and already making waves in Boulder. Before ...

Swiss sportswear brand On continues to sign the world's top runners, this time adding three NCAA track and field stars to its ...

Although Lewis, who reclassified from the 2026 class and was originally committed to USC, has yet to take a college snap, ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

West Virginia has become the latest state to approve legislation for amateur athletes to receive compensation for their Name, ...

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and ...