A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google ...

TikTok's inaugural Star Camp 2025 offers top-performing agencies in Southeast Asia the chance to supercharge growth through ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

What: Screen Block, a new product and campaign led by Ogilvy Canada, aims to raise awareness about blue light exposure among ...