Dell XPS brand is now dead, long live Pro & Pro Max

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
CES 2025: How to buy Dell Pro laptops
TL;DR: Dell announced a refresh of its AI-powered PCs at CES 2025. The new Dell Pro business laptops are now available to purchase. Purchase Dell's new range of Pro laptops right here Dell announced a big refresh of its AI-powered PCs at CES 2025,
Dell kills the XPS brand
Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models. So they’re part of the base-tier Dell line, at the Premium sub-tier.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.
Dell XPS brand is now dead, long live the Pro & Pro Max
The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar
Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
So you're telling me Dell's new laptop rebrand isn't a joke?
Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...
Explaining Dell’s Massive Rebranding: Same Laptops, New Names
Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...