The chew toy has the words "The Old No. 2 on Your Tennessee Carpet," a play on the Jack Daniel’s phrase "Old No. 7 brand." While the Jack Daniel's bottle reveals that it is 40% alcohol by volume ...

While the whiskey bottle says "Old No. 7," the dog toy says "Old No. 2," and instead of "Tennessee Sour Mash Whiskey," the chew toy reads "on your Tennessee carpet." ...