Mattel has issued an apology following a packaging mistake directing customers to a pornographic website. The toy maker’s new ...

Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.

A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...

Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

RSVP to virtual event where advertising and marketing executives will showcase how the latest tech advancements are ...