The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...

Pub tech startup Swivel wants to make ad ops less manual and time-consuming with an AI yield optimization tool designed by people who built ad servers.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify ...

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how ...

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.