The top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn ...

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing ...

In response to global uncertainty and heightened promotions among competitors, Diageo has continued its push into ...

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...

Lipton’s top marketer on making the category more relevant to more people and finding its own ‘Magnum crack’ moment.

Looking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social ...

There is good knowledge among marketers around effectiveness theory, says Dr Grace Kite, but many are finding themselves ...

The best-selling pizza in Italy, by a long way, is a margherita. Yep, that’s right, the undisputed experts in pizza choose, most of the time, a simple option. Just tomato sauce and cheese. In ...

Marketing Week has teamed up with the Advertising Association for a third year to spotlight organisations that have opened up ...

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.