Louis Vuitton's choice of makeup artist Pat McGrath shows "their aim to excellence and innovation in [the] newly introduced product line,” one expert said.

I t’s time for Paris, the final Fashion Week of the circuit and home to some of the biggest brands, including Dior, Rick Owens, Hermès, Alexander McQueen, Balenciaga, Chanel, M

French fashion house Louis Vuitton has announced its first foray into make-up in the form of La Beauté, a luxury cosmetics line set to launch later this year. The news comes alongside the exciting revelation that renowned make-up artist, Dame Pat McGrath, will be heading up the launch, working with the brand as its cosmetics creative director.

Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." It is expected to debut with 55 lipsticks, 10 lip balms and eight eyeshadow quads.