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By acquiring Simple Mills, Flowers Foods not only reinforces its foothold in the better-for-you and snacking segments but also diversifies category exposure. The company is expected to broaden ...

THOMASVILLE, GA. — Flowers Foods, Inc. has completed its acquisition of Simple Mills for $795 million. Simple Mills is a manufacturer of crackers, cookies, bars and baking mixes marketed as ...

Natural food brand added to company’s portfolio in better-for-you segments Earlier this month, Flowers reported its latest financial ... “We are excited about the pending acquisition of Simple Mills, ...