In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

A source confirmed George's final decision is expected to be made early next week. The Sixers star has been hampered by left ...

Star point guard SGA is officially signed under Converse, and after last night’s performance, their marketing team did not ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

Jackson (ankle) is questionable to play Friday against the Cavaliers. Jackson has missed the last five games due to his ankle injury, and may potentially miss a sixth if he is ruled out. Since Santi ...

Not returning Friday ...

The trend of minor league teams adopting unique "alternate identities" for exclusive games or series is sweeping the nation.

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...