Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

The Oklahoma City Thunder entered the All-Star break with a 116-101 loss to the Minnesota Timberwolves on Thursday. It ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...

We're only a few weeks removed from Converse unveiling Shai Gilgeous-Alexander's signature logo and now, the brand has officially introduced the Oklahoma City Thunder guard's first signature shoe.

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

The Oklahoma City Thunder stamped their most impressive victory of the season with a 134- 114 win over the Cleveland Cavaliers on Thursday. Billed as "The Rematch" and a possible NBA Finals preview ...