Regardless of what analysts and practitioners suggest the shareholders were very much for this combination with a landslide ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...

Listrak Launches First RCS Marketing Campaign in the U.S. With Dooney & Bourke, Boosting Retail Communication Here’s a first: ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The grocery industry is at a crossroads. Today’s shoppers are more demanding, more savvy and more cost-conscious than ever before.

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

When Tesco Clubcard was developed 30 years ago, using the technology of the time to analyse data was a long shot, but it grew ...

This holiday season retailers saw the advantages of AI, and they arrived at the National Retail Federation show ready to ...

This is the eleventh edition of the prestigious annual awards that embrace the entire travel journey, spanning categories from best use of video to top-performing social media campaigns and influencer ...