How does this relate to the MVP conversation? Lost in the Dončić trade is how tremendous James has been before and since. Don’t take what you’re seeing from a 40-year-old for granted. This is not ...

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Shai Gilgeous-Alexander is winning on and off the floor. Amidst an MVP-worthy season, the OKC guard is getting ready to drop ...

The SHAI 001, his first design as the creative director of the basketball division, looks good on and off the court ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The Minnesota Timberwolves were short-handed for their final game before the All-Star break and facing the runaway Western ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

Minnesota Timberwolves defeated the Oklahoma City Thunder 116-101, never trailing at any point in the game. Naz Reid led the ...

The Oklahoma City Thunder will be well-represented this weekend, with coach Mark Daigneault on the sidelines and two Thunder players — Shai Gilgeous-Alexander and Jalen Williams — in Sunday night’s ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Shai Gilgeous-Alexander was recently caught hilariously reacting to the Timberwolves crowd's "Free Throw Merchant" chants.