It is all or nothing with Tom Evans, the ultrarunner who is the quintessential Mr 100 Percent. For as long as he can remember, he's followed the ethos of giving his all, whatever the challenge ...

Opinions expressed are those of the author. Membership (fee-based) Tom Evans is the Head of Kraft Heinz’s inside agency, The Kitchen North America. Read Tom Evans’ full executive profile here.

The event is now part of the UTMB series and the latest event on January 24-25 featured well-known athletes such as Tom Evans and Elsey Davis, both of whom smashed the course records to win the 50 ...