Starbucks promises million-dollar bonuses to executives as baristas continue a months-long fight for better pay.

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Baristas across the country are leading union drives at their workplaces. A combination of factors have led to this surge in activism among service workers who before now felt they had little voice.

Baristas at Starbucks as well as independently owned coffeehouses have driven a surge in union organizing. They see their activism as benefiting not just themselves, but working people broadly.

More than 1,000 Starbucks baristas at 75 US stores have gone on strike since Sunday to protest a new company dress code, a union representing the coffee giant’s workers said Wednesday.

The workers at the Nifong and Buttonwood-Rock Bridge Starbucks location voted 12-4 to join Starbucks Workers United.