Everton stadium may get new name after Dan Friedkin takeover as £30m deal laid bare
Alisher Usmanov, the former Everton benefactor who was forced to cut ties with the club due to his links to the Russian state, once paid £30m for first-refusal for the naming rights for Bramley Moore Dock. Tottenham had previously hoped to secure a £25m-a-year deal for their own naming rights, although that appraisal now seems wildly optimistic.