With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR ...
Four years ago, the menstrual hygiene brand launched its ‘It’s just a period’ campaign, which champions healthy period conversations amongst people who matter most to a young girl—her family. It aims ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future ...
In an exclusive conversation with Campaign, OML Entertainment’s new CEO explains the importance of long-form and short-form ...
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We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe sets its sights on India’s dynamic agency landscape, but will ...
In a move to broaden its portfolio, creative agency Talented, led by Gautam Reghunath and PG Aditiya, has invested in Early, ...
Articles written by Tanya Kennedy ...
India has shown improvement in scores for all the four sub-indices. Jobs have reported a growth of +1.1%, Current Conditions ...
In an exclusive interview with Campaign, Qua co-founders Divya Agarwal and Rupanshi Agarwal explain why they chose women ...
Professional mantra: Stay curious and work hard. Personal mantra: Leave me alone (except for my close ones). 6:00AM—8.00AM: After waking up, I head for my workout, a habit I try to adhere to at least ...
The brand, which is witnessing a transition of its global management, is bullish on its Indian operations, six months after ...
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