As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses ...

Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...

A new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ...

Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m ...

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience and focus its messaging around ...

With 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal” ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE, ...

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.