South Carolina announced a 5-year partnership with Blanchard Machinery, which includes first-ever corporate on-field logos at ...

South Carolina has agreed to place on-field advertisements inside Williams-Brice Stadium this fall, the program announced.

The University of South Carolina and South Carolina’s Blanchard Machinery are proud to announce a strategic partnership ...

South Carolina is set to announce a “historic partnership” with Blanchard Machinery in a press conference set for 3 p.m.

In the latest sign of the changing times in college athletics, South Carolina will soon debut what it called a ...

The partnership marks the first time an on-field logo will be featured at Williams-Brice Stadium. COLUMBIA, S.C. — The ...

South Carolina’s massive Block C logo will still sit at midfield, and SEC logos will remain at the 25-yard line in opposite corners. And beginning with the Gamecocks’ home opener against S.C. State on ...

As part of the new partnership, Blanchard CAT’s logo will be featured on both 25-yard lines in another first for the football program.

The university held a press conference Monday afternoon alongside Blanchard Machinery at the stadium to announce a ...

The University of South Carolina and Blanchard Machinery, a local equipment solutions provider, announce a partnership for the next five years, which includes t ...

The Gamecocks are stepping further into the new world of college football by putting two Blanchard machinery logos on the ...

Williams-Brice Stadium will have on-field logos for the first time; an example of USC mining new revenue streams in the ...