Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001.

Out of the break, the Thunder had a different energy. They started the second half on a 12-2 run to tie it at 68 points ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

The story of how the "It's a Great Time Out" Warriors marketing campaign has stood the test of time with fans and a player who starred in the ad.

Butler is is averaging 10 points, 4.7 assists and 2.7 rebounds after being acquired in a trade deadline deal that sent Reggie ...

Naz Reid had 27 points, 13 rebounds and seven assists for the short-handed Minnesota Timberwolves in a 116-101 victory over Oklahoma City on Thursday night that stopped the Thunder's seven-game ...

The Democratic Republic of the Congo has asked the NBA, along with Formula 1 and numerous major European soccer clubs, ...

The Minnesota Timberwolves were short-handed for their final game before the All-Star break and facing the runaway Western ...