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Dell is refreshing and rebranding all of its PCs
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
6h
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
14h
A new Alienware Aurora 2025 model is coming, but I'm more interested in its Area 51 sibling that takes a "DIY approach to desktops"
Dell just announced new Alienware Aurora 2025 and Area 51 gaming PC builds at CES 2025, and the latter serves as an ...
1d
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
7h
on MSN
Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
1d
Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar
Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...
22h
AMD announces new AI PC, gaming chips at CES 2025
The chips set up AMD to further compete with rivals Intel ( INTC) and Qualcomm ( QCOM) in the still nascent AI PC space and ...
1d
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Creative Bloq on MSN
9h
So you're telling me Dell's new laptop rebrand isn't a joke?
So it comes as a something of a surprise that Dell's rebranded laptop line up sounds quite so, well, Apple-esque. The company ...
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