At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Not only does retail media allow retailers to access untapped revenue from their existing channels and first party data, but it has arrived at a moment of great disruption in the world of marketing.

Regardless of what analysts and practitioners suggest the shareholders were very much for this combination with a landslide ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

The grocery industry is at a crossroads. Today’s shoppers are more demanding, more savvy and more cost-conscious than ever before.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

In the fast-evolving digital landscape, leveraging customer data to derive actionable insights has become a cornerstone of ...

Listrak, the retail cross-channel marketing platform, said Tuesday that it was the sole marketing platform provider to launch ...

This is the eleventh edition of the prestigious annual awards that embrace the entire travel journey, spanning categories from best use of video to top-performing social media campaigns and influencer ...