Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy ...

The Other Southwest Airlines Strategy That's Being Left Behind. ... Southwest Airlines used fuel hedging as a way to help weather periods in which fuel prices rose high amid economic uncertainty.

Southwest Airlines is heating up as new strategies impress analysts Mar. 20, 2025 11:48 AM ET Southwest Airlines Co. (LUV) Stock By: Clark Schultz , SA News Editor 5 Comments Play ( 2min ) ...

Southwest Airlines lands an upgrade from Jefferies amid the flurry of strategy changes May 27, 2025 7:39 AM ET Southwest Airlines Co. (LUV) Stock By: Clark Schultz , SA News Editor 6 Comments Play ...

Today, it takes about 49 minutes for Southwest to turn a plane around, which is still faster than the other major U.S. airlines, according to data Southwest shared with investors in September.

DALLAS -- Southwest Airlines has a plan that it says will produce $4 billion in incremental revenue and an operating margin of 10% by 2027. But in order to deliver on the strategy, CEO Bob Jordan ...

For decades, the company made money even as other airlines stumbled and went bankrupt. But the carrier has struggled to adapt to changes in air travel. By Niraj Chokshi Reporting from Bellingham ...