By Naveen Athrappully Contributing Writer Southwest Airlines will offer travelers the flexibility to choose their seats on flights, ending the open seating system it currently follows, the company ...

Love it or hate it, this iconic policy on Southwest Airlines is coming to an end, and likely for good, as the carrier ...

We think Southwest deserves a cost of equity on par with the best US-based airline peers, and a lower cost of debt given its conservative balance sheet. Southwest continues to fund its business with ...

Southwest Airlines delivered its Q2 2025 financial results this week, showing softer earnings and revenue compared to last ...

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out ...

Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your next flight.

The airline is ending to its open-seating policy, describing the move as "an important step in our evolution." ...

Elliott Management is driving Southwest's transformation with revenue updates, seat selection, and cost changes to boost ...

Assigned seating option becomes available for flights starting January 27, 2026 Customers can select Extra Legroom, Preferred ...

Last year JSX's entire business model was in jeopardy. Now it is thriving and expanding. Dallas’ most important news stories ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the ...