Shoppers in the U.K can pick up the iPhone 16, iPhone 16 Pro and iPhone 16 Pro Max for less today. At roughly 5% off for all handsets, the price drops aren’t huge, but this is one of the few discounts Apple’s flagship range has seen since they were launched in September.

UBS analysts led by David Vogt slashed their iPhone sales estimates even further below Wall Street’s consensus amid China weakness.

Apple is offering rare discounts of up to 500 yuan on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.

Apple has announced rare direct discounts on its flagship iPhone models and other products in China, signaling an effort to counter

Apple is giving customers 500 Chinese yuan ($68.50) off of the iPhone 16 Pro or iPhone 16 Pro Max and 400 yuan off the iPhone 16 or iPhone 16 Plus. For a long time Apple has resisted offering discount through its own retail channels but more recently has done so,

Apple has launched a Chinese New Year discount promotion in, well, China, running January 4-7. This includes up to ~$70 savings on the iPhone 16 Pro Max, as well as discounts on other iPhone 16 models,