Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

Beyoncé is actively working to protect her daughter Blue Ivy's brand, securing a trademark for her name and ensuring her success in the entertainment industry. This effort coincides with Jay-Z's ongoing legal issues,

American singer Beyoncé has finally won the court case to trademark her daughter Blue Ivy's name after a business venture tried to use the youngster's name.

After 12 years of legal back and forth, Beyoncé has finally been given the green light to trademark her daughter Blue Ivy's name.

Beyoncé paid homage to her 12-year-old daughter, Blue Ivy, in the sweetest way during a recent performance. While headlining the halftime show at the Christmas Day matchup between the Baltimore Ravens and Houston Texans, Beyoncé surprised the crowd when she brought her daughter on the field for “Texas Hold ‘Em."