Starbucks' growth potential is limited by its already extensive global footprint and competitive market. See why I reiterate ...

Starbucks’ chief is going old school, and the thrust of his changes are very much a return to three-time CEO Howard Schultz’s ...

It wasn't just what Brian Niccol said that convinced the Starbucks board to make him the company's next CEO. It's that he had ...

Key Takeaways Addressing lagging sales in China has been seen as a key issue for new Starbucks CEO Brian Niccol. Bank of ...

Brian Niccol, on his second day as Starbucks Corp CEO, announced plans to return the company to its roots as a community ...

In this podcast, Motley Fool analyst Jim Gillies and host Ricky Mulvey discuss: The situation that Niccol is coming into at ...

Starbucks CEO Brian Niccol had his first day on the job Monday — and yes, he was in the company's Seattle headquarters.

In an open letter to Starbucks customers, employees, and investors, Niccol admitted that the company has “drifted from its ...

Starbucks ( SBUX) new CEO Brian Niccol is brewing up a new chapter for the coffee chain as it focuses on its origins.

Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the ...

In a new memo, Niccol offers a clinical deconstruction of what’s going wrong at the coffee chain—and hints as to how he plans ...

The coffee shop chain’s new CEO, on his second day in the job, is promising improvements to operations and marketing. “We’re ...