Retired NBA star Sebastian Telfair shoots down the rumor that Damian Lillard's ACL tear was due to the Adidas curse.

The University of Tennessee will switch from Nike to Adidas in July 2026.

Basketball’s biggest names are turning China’s millions of NBA fans into revenue streams via partnerships, merchandise drops, ...

James Harden Reveals He Doesn't Play NBA 2K; Discloses The Only Video Game He Plays originally appeared on Fadeaway World.

Los Angeles Clippers star James Harden puts himself into his own all-time starting five list along with four other previous ...

James Harden’s $200M Adidas deal was risky at the start—but it became one of the brand’s smartest investments.

James Harden’s offseason China tour turned into a memorable fan moment. The veteran guard pulled an incredible crowd at the Adidas store.

Adidas' events in China have attracted hordes of people this year, as the likes of James Harden and Jalen Williams have been ...

A Spelunker Thought She Found Trash in a Cave. It Was Actually Evidence of a Lost Civilization. Teen Disappears While ...

The Adidas Harden Vol. 10 was posted in an Instagram carousel by the player Thursday, and it stands out with its TPU upper ...

James Harden saw some of the NBA's global impact firsthand recently. On Monday, during the LA Clippers guard's UNO Tour with ...

James Harden's girlfriend Paige Speights was elated after the LA Clippers star was honored by fans with a basketball court in ...