Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

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Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

With the new “salary cap” imposed on schools by the House decision, finding new and legal ways to inject NIL money into ...

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Arsenal, Chelsea, Liverpool and Manchester United all have one eye on completing more deals before the summer transfer window ...

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15 Aug - It was reported that sports brand Nike USA is now suing Edison Chen and his company for a breach of contract. The ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...