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Tennessee inks deal with Adidas

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel provider.

USA TODAY · 1d

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Yahoo Sports · 1d

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.

1don MSN

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

2h

Why Josh Heupel is excited about Tennessee partnership with Adidas as 'flagship school'

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

1hon MSN

Nike, Air Jordan and Adidas Top Kids, Teens Holiday Wish Lists

SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...

2hon MSN

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

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