SeptemberConference Program by Produced by ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Data Cloud Data Cloud provides the customer data that grounds Agentforce, making agents more contextually aware, knowledgeable and adaptable to customer needs. Data Cloud connects, unifies and ...

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

We also explore the concept of “nihilist SEO” and the challenges of maintaining meaningful optimizations in a rapidly shifting environment. Tune in for insights on creating effective, future-proof ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Episode highlights 00:00: Introduction to Playbook Broken. 0:40: Meet Molly St. Louis: A marketing unicorn. 3:31: The evolution of AI in marketing. 8:23: The power of social selling. 14:44: The ...

The TransUnion study is based on Q4 2024 campaign data from 25 brands across five industries, with at least two brands per industry. Quarterly spend ranged from $5 million to over $100 million per ...