A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Pub tech startup Swivel wants to make ad ops less manual and time-consuming with an AI yield optimization tool designed by people who built ad servers.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...