As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

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A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...