With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future ...
In an exclusive conversation with Campaign, OML Entertainment’s new CEO explains the importance of long-form and short-form ...
We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe sets its sights on India’s dynamic agency landscape, but will ...
Four years ago, the menstrual hygiene brand launched its ‘It’s just a period’ campaign, which champions healthy period conversations amongst people who matter most to a young girl—her family. It aims ...
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The latest appointments and account wins from VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House ...
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Miami Ad School has announced the launch of the Anant Rangaswami Scholarship, a two-year programme worth INR 50 lakh, in ...
Mumbai-based Good Morning Films has added a new talent to its creative roster, bringing director Akanksha Seda on board to elevate its filmmaking capabilities. The production company, which has won ...
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The latest half yearly report on radio advertising by TAM Adex for January to June 2024 period (H1-2024) reveals that Jaipur has retained its top position with 9% share of advertising volumes amongst ...
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