Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than ...

In the first half of 2024, the Auto advertising landscape saw notable shifts across traditional and digital media, ...

We explore how Deepinder Goyal’s personal branding, characterised by effective communication, transparency, and engagement ...

With this mandate, Spicetree Design Agency aims to amplify Justo Realfintech's digital presence and drive engagement with ...

Swiggy's stock market debut saw a fully subscribed IPO, drawing interest from investors and reactions from the public, brands ...

Prior to JWT/WT, North, Chauhan was the head of the agency's Sri Lanka operations and JWT (South). Chauhan has also worked at ...

In a move to grow its global presence, Indian digital marketing agency ThinkROI has announced the opening of its new office ...

In the midst of the ongoing JioHotstar domain name situation, a new website called Jiostar (jiostar.com) has appeared online, ...

The brand's latest campaign, 'Taste the Epic,' takes a fresh approach to showcasing its signature offerings. The campaign ...

The verticalization of ads has forcadvertisers to rethink their storytelling methods, emphasising concise, impactful visuals ...

Runwal’s Rima Kirtikar discusses the brand's focus on immersive digital experiences, the rise of luxury real estate demand, ...

A new report by Ipsos reveals that consumers across the Asia Pacific region, including 11 markets such as India, are broadly ...