Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media Days.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...

Texas Tech head coach Joey McGuire used his time at the Big 12 media days to call out some bigger programs and conferences. As the saying goes, McGuire 'wants t ...

Texas Tech recently signed a player to a reported three-year, $2.3 million contract, going all in to assemble a roster it ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.