Customer relationship management (CRM) - MarTech
Sep 19, 2024 · MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and ...
How Samsung transformed their customer experience with a new …
Oct 20, 2021 · Tracking performance metrics in customer experience. Eleven weeks after the launch of the Yext Support Answers tool, Samsung saw issues resolved increase by 15%. Customers also wanted to tell Samsung about this improved help experience. Surveys were completed eight times more frequently following the launch.
Salesforce tries to grab AI talent from the OpenAI maelstrom
Nov 21, 2023 · Salesforce is looking to bolster its AI SME bench following September’s launch of the Einstein 1 Platform. With native Data Cloud and Einstein AI capabilities built on Salesforce’s underlying metadata framework, the platform allows customers to create and train AI-powered applications in a low-code environme
The martech revolution: Making deeper customer connections in a …
Aug 23, 2023 · A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters.
Pega unveils latest Infinity platform | MarTech
Nov 1, 2024 · Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfills a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations.
MarTech - Marketing Technology News and Community for …
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges. Online Sept. 24-25, 2024: MarTech fall. Start discovering now: MarTech spring. Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue. Webinars. Get More Out of Your Webinars: Strategies ...
Spotify’s VP of Growth: CRM is much more than off-the-shelf
Aug 25, 2017 · “The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.”
Marketing automation news, trends and how-to guides | MarTech
Oct 25, 2024 · Marketing automation. MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide. What you read here is written by our ...
AI-powered martech news and releases: October 17 | MarTech
Oct 17, 2024 · Antavo, the AI-powered loyalty platform, launched Timi AI, an AI agent. It assists loyalty program development with real-time on-demand video chat between the avatar and Antavo’s clients. Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth.
How Petco boosted emails and customer experience with a new …
Feb 28, 2023 · Chat with MarTechBot. National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. Here’s what they did.