Retail News & Insights - Retail TouchPoints
1 day ago · Since the inception of the Store Design & Experience survey, retailers have repeatedly emphasized the importance of the in-store experience, especially its unique role in driving consumer connection and... Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your ...
Latest News & Articles - Retail TouchPoints
NRF: Trump Tariffs Would Subtract $78 Billion in Spending Power from U.S. Consumers. A new study from the National Retail Federation (NRF) revealed that former (and now future) President Trump’s plans to significantly increase tariffs,…. 2 days ago.
Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ …
May 22, 2024 · Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm. This immersive experience features three distinct shopping environments designed around social trends and influencers: the underwater world of So Jelly, vintage Americana at Y’allternative and chic beauty and fashion at Go ...
Retail Media: Everything You Need to Know - Retail TouchPoints
5 days ago · Retail media ads can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”Off site advertising is when a retailer lets advertisers leverage its first party …
Opinion: An Unvarnished Review of the Smart Cart Shopping …
May 17, 2024 · One of the biggest smart cart companies making inroads with retailers is Instacart’s Caper Carts. The grocery ecommerce platform bought Caper Carts in 2021, and CEO Fidji Simo shared during the company’s first quarter earnings call earlier this month that she expects to have thousands of the carts in supermarkets across the U.S. by the end of 2024.
6 Trends Driving Store Design Innovation in 2024
Trend 2: Technology will Elevate Omnichannel Performance and Key Value Props. Nearly two-thirds (63%) of respondents to Retail TouchPoints’ annual Store Design & Experience Survey shared that better integrating technology into the experience was a top priority for them in 2023. As omnichannel capabilities become table stakes, brands and ...
Six Principles for Redefining Retail with Responsible AI
Jan 30, 2024 · By equipping sales staff with advanced, real-time information, Gen AI transforms the traditional retail environment into a more responsive and customer-oriented space. 5. Promote Transparency in AI Processes. Transparency in Gen AI processes is essential for building and maintaining customer trust.
IoT in Retail: Top 5 Use Cases and Real-Life Examples
Jul 17, 2023 · This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. 1. Predictive equipment maintenance. IoT solutions enable retail stores to monitor and manage their equipment, including HVAC systems and refrigerators. The malfunctions of these systems in retail food stores happen unexpectedly and ...
A Fresh Look at In-Store Sampling - Retail TouchPoints
Oct 29, 2009 · In-store sampling drives brand franchise trial and sales. The sampling was found to have a significant impact for the parent brand of the sampled products with +107% average sales lift on the day of event and +21% average sales lift after a 20 week period. The average cumulative trial for the brand franchise was +19% over a 20 week period.
72% Of Users Make Purchase Decisions Based On Instagram Content
72% of users report making purchase decisions based on something they saw on Instagram; Compared to Snapchat (1%), Twitter (3%), Pinterest (22%) and Facebook (23%), the platform has the most influence on shopping habits, at 51%; and. 71% of marketers want to learn more about Instagram. But influencers on Instagram come at a price, which depends ...